Morgan Hill and Morgan Hill Chamber of Commerce
The city of Morgan Hill sits in the southern tip of California’s Santa Clara County and the tech world’s Silicon Valley. At the dawn of the new millenium, Morgan Hill enjoyed controlled growth — a regulated blessing that buoyed real estate values, but challenged business development.
Martin Marketing was retained by the Chamber of Commerce with corresponding funding indirectly from the city to create and execute a marketing strategy. That strategy focused on attracting new business, bolstering existing businesses — with sales and marketing promotions to stimulate home-grown revenue programs. The firm also integrated with region-wide tourism efforts, including press junkets and leveraging key municipal resources to attract visitors and associated dollars. The firm also helped target key retail outlets for investment considerations, including a the management of a regular presence at Las Vegas’ ICSC conventions.
“Martin Marketing launched not just marketing strategies and tactics that drew new business to the city, but helped established the foundation for the Morgan Hill brand.” –Dan Ehrler, Executive Director, Morgan Hill Chamber of Commerce (former)